We’ve talked to a lot of business owners who feel like goal-setting is a daunting task. Can’t the goal just be… growth?
\nWhile it’s tempting to avoid the bigger conversations and focus on the urgent day-to-day needs of a business, having goals for work is a critical part of getting your business where you want it to be.
\nGoals don’t just help you as an owner or operator. They benefit your whole team. A great set of goals will help you:
\n- \n
- Give direction \n
- Maintain motivation \n
- Clarify priorities \n
- Stay on a growth trajectory \n
And building out great goals doesn’t have to be a chore. Once you know what you’re looking for, it can be an energizing and rewarding process — not to mention an integral part of any business operating system!
\nHow to approach goal-setting
\nOne of the most well-known frameworks for goal setting is the SMART framework. The SMART framework says goals should be:
\nSpecific: Gone are goals like “grow more” or “modernize operations.” A goal needs to be specific, like “grow revenue by 10%” or “migrate from paper agendas to digital meetings.”
\nMeasurable: You need to have a yes or no answer to the following question: “Is this goal on track?”
\nActionable: You need to be able to take steps to achieve the goal — winning the lottery may be a nice dream, but not a good goal.
\nRelevant: Your goal should be relevant to where your business is now. If you’re a service-based business, goals should be around your services or revenue goals.
\nTime-bound: We’ve all seen how tasks can fill the time you set aside for them, whether they require the whole time or not. Be efficient and ground your goals in reality by giving them a deadline.
\nWith this framework in mind, let’s dive into goal setting for your business, setting goals for teams, how to set individual goals, and goals examples. Pretty soon, you’ll be a goal-setting (and goal crushing!) machine.
\nHow to set business goals
\nGoals for your business should cascade directly from your large or long-term business objectives. Even if you don’t have specific objectives yet, you can start from a general business objective of “growth” and work your way toward goals that support that objective.
\nEven better would be creating goals from specific objectives. Maybe you want to double sales in the next three years, or expand your service offerings to capture more customers.
\nEither way, when you’re creating goals for your business, think about how they set you up in the long term and make sure they’re SMART. If you’re just beginning to tackle goal-setting, try setting just a few to be completed this quarter and see how they go. It’ll help you get some practice and get you set up for even more ambitious goals the next time around!
\nExamples of goals for work
\nRevenue/profit goals: increase your revenue or profit by $X this quarter. A good way to set this goal is to look at the increase you experienced in the last quarter, and make your goal stretch a bit beyond what you’d done then. For example, if your profits increased by $8k last quarter, set a goal for a $10k profit increase this quarter.
\nService/product offerings: enhance or expand your service offerings. Maybe you’re running an organic dog food business and you notice that a lot of your customers struggle with finding high quality food for your cats, so you create an objective to bring organic cat food into your business model. Maybe your goal this quarter is to complete R&D on a cat food recipe and costing.
\nCustomer growth: focus on the lifeblood of your business — your customers. Let’s say you’re running a pizza shop and you have decent ratings, but you’re not really sticking out from the crowd in terms of customer happiness. You want people to be obsessed with your pizza and bringing their friends, so you set a goal of increasing monthly visits per customer from 1.6 to 2.3.
\nOrganizational goals: dial into your business itself. For example, are there any processes in your business that are especially onerous? Take the tie to troubleshoot and create work goals about changing processes. It’s tough to work on your business when there’s always so much to get done, but achieving your goals as they relate to efficiency will always be worth it in the end.
\nHow to set team goals
\nTeam goals are goals that are specific to a team or department, and they should generally roll up to a business’ goals, though sometimes they may be distinct.
\nTeam goals are awesome for helping your team see how their work is a part of the business’ big picture. They also help your team communicate and collaborate more.
\nLet’s look at the pizza shop example for a team goal. If the goal is to increase repeat visits, maybe the marketing team comes up with a punch card promotion — after 10 qualifying visits, a customer will get something special for free. There are a lot of moving pieces in a project like that, so it would be a good goal for the marketing team to complete this quarter.
\nWhen you’re setting a goal for a team, it’s important to stay SMART, and take a couple of extra steps to make sure you get buy-in from the whole team.
\nFirst we recommend sharing with your team the larger business goal their goal will be contributing to. Then, outline your plan for accomplishing your goal and solicit feedback from your team members; they have day-to-day knowledge and insights that could help. Finally, assign milestones and action items for each team member to accomplish, with clarity around deadlines and dependencies.
\nFor the punch card promotion campaign, the outline could look like this:
\n- \n
- Determine giveaway for free item. (Work with the finance team to ensure it’s the right value.) \n
- Mock up designs for the punch card. \n
- Finalize punch card designs. \n
- Print 100 cards as a test. \n
- If successful, print 500 more. \n
You can assign tasks and milestones to your team around their areas of expertise and with respect to their bandwidth. If this project should now be their number one priority, make sure you let them know!
\nHow to set individual goals
\nLast, but certainly not least, everyone in your company should have some goals of their own. Setting and tracking goals for team members helps remove the guesswork from individual performance. Goals can also improve employee engagement by giving them something to work toward, especially if a goal revolves around professional development.
\nProfessional goals examples could include things like completing a training or certification. From our blog all about employee goals, here are some performance goals and objectives examples for annual review:
\nPerformance Goal Examples for Employees
\n- \n
- Deliver five completed project designs to each client in March. \n
- Get together for a coffee date with a coworker from a different department each month to better understand how they contribute to the overall goals of the organization and brainstorm ideas to improve cross-departmental efficiency. \n
- Reduce negative customer satisfaction rate by 50%. \n
When setting individual goals, don’t forget your managers and leaders! They should also have individual goals related to their development and the development of their team.
\nHere are a couple of examples:
\n- \n
- Dedicate time to once a month to recognize the work of a top performer on your team by taking them to get a coffee or sending them an encouraging email. \n
- Keep attrition on your team under 10% year-over-year. \n
Staying accountable to the business goals you set
\nUnlike crockpot cooking, goals are not a “set it and forget it” type of situation! They need to be tracked and guided to come to fruition.
\nDocument your goals
\nThe first step of tracking a goal — documenting it. Depending on the goal, decide whether it should be shared company-wide, or be restricted to a team or individual.
\nWherever your goal is shared, make sure it’s visible and easily accessible to those who need to track it.
\nTrack your goals
\nRemember the M from SMART goals? Once you get the goal set, it’s time to start measuring.
\nIf your goal is numerical (i.e. a certain number of new subscribers this quarter), you should set weekly KPIs or metrics that will keep you on track.
\nIf the quarterly goal is 300 new subscribers, divide it by the 13 weeks in a quarter to come up with a weekly number that will let you see whether you’re on track. So if you see that you’re consistently hitting less than 23 new subscribers a week, you know that something’s gotta give with your goal. Either you need to change your goal, or change the tactics you’re using to hit it.
\nMaintain momentum with milestones and tasks
\nGoals should be big and audacious — use milestones and tasks to break them down into manageable bites for you and your team to tackle.
\nIf you’re goal-setting in Strety (and why wouldn’t you be!), you can create Rocks (aka goals) at the company, team, and individual level. Each Rock can be broken up into milestones and tasks. Plus, you can create scorecards that will help you stay on top of the relevant metrics.
\nWant your next goal-setting session to produce results that actually get you closer to your biggest business objectives? Dive into a free trial of Strety to see how our tools for goals and metrics can help you. Or schedule a meeting with someone on our team to walk you through a product tour.
","head_html":null,"post_body":"We’ve talked to a lot of business owners who feel like goal-setting is a daunting task. Can’t the goal just be… growth?
\nWhile it’s tempting to avoid the bigger conversations and focus on the urgent day-to-day needs of a business, having goals for work is a critical part of getting your business where you want it to be.
\nGoals don’t just help you as an owner or operator. They benefit your whole team. A great set of goals will help you:
\n- \n
- Give direction \n
- Maintain motivation \n
- Clarify priorities \n
- Stay on a growth trajectory \n
And building out great goals doesn’t have to be a chore. Once you know what you’re looking for, it can be an energizing and rewarding process — not to mention an integral part of any business operating system!
\nHow to approach goal-setting
\nOne of the most well-known frameworks for goal setting is the SMART framework. The SMART framework says goals should be:
\nSpecific: Gone are goals like “grow more” or “modernize operations.” A goal needs to be specific, like “grow revenue by 10%” or “migrate from paper agendas to digital meetings.”
\nMeasurable: You need to have a yes or no answer to the following question: “Is this goal on track?”
\nActionable: You need to be able to take steps to achieve the goal — winning the lottery may be a nice dream, but not a good goal.
\nRelevant: Your goal should be relevant to where your business is now. If you’re a service-based business, goals should be around your services or revenue goals.
\nTime-bound: We’ve all seen how tasks can fill the time you set aside for them, whether they require the whole time or not. Be efficient and ground your goals in reality by giving them a deadline.
\nWith this framework in mind, let’s dive into goal setting for your business, setting goals for teams, how to set individual goals, and goals examples. Pretty soon, you’ll be a goal-setting (and goal crushing!) machine.
\nHow to set business goals
\nGoals for your business should cascade directly from your large or long-term business objectives. Even if you don’t have specific objectives yet, you can start from a general business objective of “growth” and work your way toward goals that support that objective.
\nEven better would be creating goals from specific objectives. Maybe you want to double sales in the next three years, or expand your service offerings to capture more customers.
\nEither way, when you’re creating goals for your business, think about how they set you up in the long term and make sure they’re SMART. If you’re just beginning to tackle goal-setting, try setting just a few to be completed this quarter and see how they go. It’ll help you get some practice and get you set up for even more ambitious goals the next time around!
\nExamples of goals for work
\nRevenue/profit goals: increase your revenue or profit by $X this quarter. A good way to set this goal is to look at the increase you experienced in the last quarter, and make your goal stretch a bit beyond what you’d done then. For example, if your profits increased by $8k last quarter, set a goal for a $10k profit increase this quarter.
\nService/product offerings: enhance or expand your service offerings. Maybe you’re running an organic dog food business and you notice that a lot of your customers struggle with finding high quality food for your cats, so you create an objective to bring organic cat food into your business model. Maybe your goal this quarter is to complete R&D on a cat food recipe and costing.
\nCustomer growth: focus on the lifeblood of your business — your customers. Let’s say you’re running a pizza shop and you have decent ratings, but you’re not really sticking out from the crowd in terms of customer happiness. You want people to be obsessed with your pizza and bringing their friends, so you set a goal of increasing monthly visits per customer from 1.6 to 2.3.
\nOrganizational goals: dial into your business itself. For example, are there any processes in your business that are especially onerous? Take the tie to troubleshoot and create work goals about changing processes. It’s tough to work on your business when there’s always so much to get done, but achieving your goals as they relate to efficiency will always be worth it in the end.
\nHow to set team goals
\nTeam goals are goals that are specific to a team or department, and they should generally roll up to a business’ goals, though sometimes they may be distinct.
\nTeam goals are awesome for helping your team see how their work is a part of the business’ big picture. They also help your team communicate and collaborate more.
\nLet’s look at the pizza shop example for a team goal. If the goal is to increase repeat visits, maybe the marketing team comes up with a punch card promotion — after 10 qualifying visits, a customer will get something special for free. There are a lot of moving pieces in a project like that, so it would be a good goal for the marketing team to complete this quarter.
\nWhen you’re setting a goal for a team, it’s important to stay SMART, and take a couple of extra steps to make sure you get buy-in from the whole team.
\nFirst we recommend sharing with your team the larger business goal their goal will be contributing to. Then, outline your plan for accomplishing your goal and solicit feedback from your team members; they have day-to-day knowledge and insights that could help. Finally, assign milestones and action items for each team member to accomplish, with clarity around deadlines and dependencies.
\nFor the punch card promotion campaign, the outline could look like this:
\n- \n
- Determine giveaway for free item. (Work with the finance team to ensure it’s the right value.) \n
- Mock up designs for the punch card. \n
- Finalize punch card designs. \n
- Print 100 cards as a test. \n
- If successful, print 500 more. \n
You can assign tasks and milestones to your team around their areas of expertise and with respect to their bandwidth. If this project should now be their number one priority, make sure you let them know!
\nHow to set individual goals
\nLast, but certainly not least, everyone in your company should have some goals of their own. Setting and tracking goals for team members helps remove the guesswork from individual performance. Goals can also improve employee engagement by giving them something to work toward, especially if a goal revolves around professional development.
\nProfessional goals examples could include things like completing a training or certification. From our blog all about employee goals, here are some performance goals and objectives examples for annual review:
\nPerformance Goal Examples for Employees
\n- \n
- Deliver five completed project designs to each client in March. \n
- Get together for a coffee date with a coworker from a different department each month to better understand how they contribute to the overall goals of the organization and brainstorm ideas to improve cross-departmental efficiency. \n
- Reduce negative customer satisfaction rate by 50%. \n
When setting individual goals, don’t forget your managers and leaders! They should also have individual goals related to their development and the development of their team.
\nHere are a couple of examples:
\n- \n
- Dedicate time to once a month to recognize the work of a top performer on your team by taking them to get a coffee or sending them an encouraging email. \n
- Keep attrition on your team under 10% year-over-year. \n
Staying accountable to the business goals you set
\nUnlike crockpot cooking, goals are not a “set it and forget it” type of situation! They need to be tracked and guided to come to fruition.
\nDocument your goals
\nThe first step of tracking a goal — documenting it. Depending on the goal, decide whether it should be shared company-wide, or be restricted to a team or individual.
\nWherever your goal is shared, make sure it’s visible and easily accessible to those who need to track it.
\nTrack your goals
\nRemember the M from SMART goals? Once you get the goal set, it’s time to start measuring.
\nIf your goal is numerical (i.e. a certain number of new subscribers this quarter), you should set weekly KPIs or metrics that will keep you on track.
\nIf the quarterly goal is 300 new subscribers, divide it by the 13 weeks in a quarter to come up with a weekly number that will let you see whether you’re on track. So if you see that you’re consistently hitting less than 23 new subscribers a week, you know that something’s gotta give with your goal. Either you need to change your goal, or change the tactics you’re using to hit it.
\nMaintain momentum with milestones and tasks
\nGoals should be big and audacious — use milestones and tasks to break them down into manageable bites for you and your team to tackle.
\nIf you’re goal-setting in Strety (and why wouldn’t you be!), you can create Rocks (aka goals) at the company, team, and individual level. Each Rock can be broken up into milestones and tasks. Plus, you can create scorecards that will help you stay on top of the relevant metrics.
\nWant your next goal-setting session to produce results that actually get you closer to your biggest business objectives? Dive into a free trial of Strety to see how our tools for goals and metrics can help you. Or schedule a meeting with someone on our team to walk you through a product tour.
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